How to Promote on Social Media ? Part-1

Define your target audience.

This is the topic of Digital Marketing but if we want to describe shortly if your content having the audience suitable for Instagram you should market there and buying followers for Instagram. I`m sure there are some budget involves in your marketing campaign so spend it wisely

According to platforms here are some suggestions you should focusing with your content. Also from here learn how to increase your followers organically ?

YouTube: Visual learners, DIY enthusiasts, gamers, tutorial seekers.

Instagram: Fashionistas, artists, influencers, visual inspiration seekers.

Facebook: Diverse audience, families, businesses, interest groups.

TikTok: Gen Z, influencers, quick, creative content lovers.

Spotify: Music enthusiasts, podcast listeners.

LinkedIn: Professionals, job seekers, B2B audience.

Create compelling marketing materials.

Social media is about one thing attention, doesn’t matter how many people following you your content needs to be driven other people into conversation and interaction in this case.

Here are some tricks about what compels other people to your content.

Understand Your Audience: Analyze their preferences and behaviors using social media analytics. Page SCA (Social Connectivity API) act as Social Post Schedueler is a great tool for analyzing metrics and interactions)

Set Clear Objectives: Define specific goals aligned with your marketing strategy meaning focused on your potential viewers not the content and inspect what big social media accounts does and copy them in the beginning at least the content strategy.

Choose Platforms Wisely: Select social media platforms based on audience demographics and interest as we explained before content needs to be delivered to specific Platform not every platform suitable for your content. You can read them above as ` Define your target audience. `section.

Craft Captivating Visuals: Create engaging visuals and videos to enhance brand storytelling recently 3D videos are the big thing social media to attract more people cause average spent time on Social Media 30+ minutes at 2024 and it kept climbing imagine yourself when you hold your phone in your hand what do you do if you kill some time you go over the social media you like. Actually beside the games and social media there is nothing in there for entertainment. So name of the game is how can I get more screen time with my posts should be.

Edit Videos Effectively: Master video editing techniques to keep viewers engaged thanks to new apps you can do it on your phone with few clicks which they offering creating reels with nice and intriguing effects will help your audience spent more time on your content even if your content have no entertainment in it.

Write Persuasive Copy: Develop compelling copy that aligns with your brand voice, there is one trick being used recently giving the answer or revealing the mystery in the beginning and explaining the rest of the video which helps keeping users focused on the content.

Leverage User-Generated Content: Encourage user contributions to build community trust, best way to practice this letting users engage with each other comments are great way to stir to conversation due to criticism they do on the comment so asking a question at the end of the video is a great way to engage comment section discussion on Social Media.

Stay Consistent: Maintain a cohesive brand identity across all channels ! this is tricky on the start think about you are a brand new account and you pursuing by something doesn’t exists people doesn’t know you yet so until achieved a certain traction please do anything will fit your purpose but don’t forget about putting something in the video to discriminate your brand from others it could be a color palette it could be intro or logo or most importantly the a word in every video to repeat itself not your slogan but something like

Use Trends and Hashtags: Incorporate trending topics and relevant hashtags for visibility that being said in the recent years hashtags loses its purpose for two reasons:

Reason one basically the number of hashtags increase ended up your content needs to be find in needle of stacks and users don’t checking the latest tab often.

Reason two Social Media platforms devalued them compared to organic interaction via users but there is one exception to be made which is Tiktok still values hashtags very much for sorting out content on the platform.

Engage Actively: Respond to audience interactions and foster relationships replies and likes is the best way to interact with and expecting to be counter interact with your audience. Due to sheer size of Social Media interactions people have the tendency to interact with the ones who have interest in them.

Measure Performance: Monitor analytics to optimize content strategy for success, meaning focus on the content which brings attraction or traffic to your objective. Social Media isn`t just posting all the time this is the strategy mistake people does often releasing non-relevant or boring content. And most importantly duration and shortness of the video you releasing it must be less than 15 seconds and in the first 3 seconds you need to tell or ask in the beginning.